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The Cowboys’ brand is soul-crushing embarrassment

The Cowboys’ brand is soul-crushing embarrassment

(Photo by Stacy Revere/Getty Images) | Getty Images The Cowboys were awful on Thursday night, and managed to make history in the worst possible way. By losing to the Buccaneers, Dallas became the second team since 1975 to lose to an 0-4 team at home. It’s what we’ve come to expect from the Cowboys’ exceptionalism over the last three decades — because exceptionally mediocre has become their brand.

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