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LL Cool J Urges Rappers To Stop Chasing Clicks & Build Real Fans

LL Cool J urged rappers and labels to give songs time to find fans, saying a drive for clicks could cost music its feeling. In a “7PM in Brooklyn” interview released Friday (October 16), he praised Hip-Hop’s artists and music. Labels, he said, had come to a point where “data was running the show.” To explain the risk, LL likened it to judging players by stats.

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