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LL Cool J Calls Out Rappers For Chasing Clicks Instead Of Real Fans

Chasing viral moments might get rappers noticed, but LL Cool J believes the industry’s growing obsession with numbers is coming at the expense of meaningful music. The Hip Hop veteran encourages artists to spend less time worrying about clicks and more time making records listeners genuinely connect with, even when the attention doesn’t come immediately. During an Oct.

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