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Lil Durk Trial: Executive Says Violence Was A Sales Tool

A former Alamo Records executive told jurors that Lil Durk worked inside a business that deliberately used controversy, violent imagery and even false stories to attract attention. Sanchay Jain, Alamo’s former senior vice president of marketing, testified that provocative material generated headlines, social-media engagement and streaming revenue. His testimony supplied Durk Banks, known professionally as Lil Durk, with an industry-based explanation for material prosecutors presented as evidence of motive.

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