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Justin Timberlake & Jessica Biel Join Proda As Co-Founders

Justin Timberlake joined protein soda company Proda as a co-founder alongside Jessica Biel, taking on a role in the brand’s products and creative direction. The couple’s arrival, announced Tuesday, expanded a team that also added Joey Gonzalez, executive chairman of the fitness company Barry’s. They joined original founders Matthew Postlethwaite and Jeff Church, the beverage entrepreneur who helped build Suja Juice.

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