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Common Turns Childhood Park Into New Wine Brand

Common just bottled up the feeling of his South Side childhood and made it available to everyone. Jefferey Park, his new wine brand developed with Argentine winemaker Karim Mussi and Gopuff, officially launched today with a 2024 Pinot Noir priced at $19.99. The name comes from a neighborhood park three blocks from his childhood home in Chicago, formerly known as Stony Island Park, where he spent countless hours with friends and family.

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