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BigXthaPlug Announces “BETTER OVER TIME” With Unique Album Marketing Strategy

BigXthaPlug is turning his new album rollout into a nationwide scavenger hunt, and the internet’s already obsessed. His fourth studio album BETTER OVER TIME drops October 30th, but he’s not waiting around to build hype. Instead, billboards featuring each featured artist’s face started popping up organically across seven major cities, each one placed in the artist’s hometown.

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