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Beyoncé on Building Cécred, Expanding to the UK, and Silencing the Skeptics — Says Even “the People Who Can’t Stand My Music Still Use Cécred, Haaaa!”

Beyoncé has never been shy about letting results do the talking, and her latest word on Cécred proves it. Speaking in a special Cécred edition of i-D, she explained what she was after when she started the brand: “I had a vision to build something that solved real problems and performed so incredibly that the people who can’t stand my music still use Cécred, haaaa! … because it works.” View this post on Instagram A post shared by i-D (@i_d) RELATED: Beyoncé and Tina Knowles Stun at Cécred UK Launch Event Of course the UK move is the real headline.

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